Brand managers learned that conventional marketing campaigns and respond to customer concerns did not work as effectively as they used to be. Social media has become the marketing channel of choice and the more appropriate one for their customer engagement. The managers also realized that their creativity and a bit of comedy make a whole difference in putting their brands on top of the crowd. A strong social media presence is a must in today’s noise.
Best Brands on Social Media
A sample of the most live/bold/full of spirit brands on social media is as follows:
This is a toilet paper brand. It is probably one of the funniest brands you can find in the market. It has an extremely amusing series of tweets referred to as #Tweetsfromtheseat about sitting on the toilet. It has disclosed what people think when they are going to the toilet. It has put the content in a very humorous way. This is the marketing strategy used by the brand to relate directly to their potential customers. In the process, they boost their brand awareness and engagement.
This is an American international fast food restaurant chain. The brand has become popular for “roasting” people on Twitter. It reacts to negative comments with some aggression, peculiarity, and fun that leave everybody laughing. The responses are funny because it highlights negativity and it handles it very cleverly. This has attracted a lot of social media attention and has increased their brand loyalty.
This is an American entertainment company. The brand depicts the true meaning of being Netflix. The term is generally used to mean “hooking up” or being is some romantic relationship. The Netflix brand can make you get glued to your TV because it is quite comic. People easily relate to its content. Some people may feel ashamed while watching Netflix romantic shows and they are told: “Hey, it’s okay, we all do it!” Their kind of fun creates a feeling of community in the audience and strengthens its brand loyalty.
This is a brand name for a chocolate bar made by an American company called Mars. The brand took the term “hangry” to a completely new level and made it funny. The term means being angry due to hunger. The brand has compiled a series of videos that show the way people look when they get hangry. Everybody can experience the feeling, but seeing it on other people is very funny. With the comedy, Snickers has been able to boost its social media engagement and brand loyalty.
This is an international fashion magazine for women. The magazine carries content that most people find it to be shameful and they may be uncomfortable discussing. They add some humor to your feelings for you to understand that it is fine to certain feelings. The magazine uses humor to make its audience comfortable and in the process, it reaps the benefits of the increased audience and brand loyalty.
This brand earned itself a place on the list of sassy brands on social media during the 2014 Grammys. One of the most popular topics of discussion on social media then was Pharrell’s hat. Someone on Arby’s social media team took the opportunity and responded cleverly to this minor pop culture moment: “Hey @Pharrell, can we have our hat back? #GRAMMYs.” The tweet led to more than 83,000 retweets.
7. Old spice
This is an American brand of male grooming products that include deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble. The brand is well known for not only picking fights with other brands but also for its own very funny posts on both Facebook and Twitter.
8. Smart Car
This is a microcar manufacturer brand. It became popular with an epic Twitter smackdown in 2012. This was a perfect case of how to respond to haters while staying on-brand. In its recent #smartWrapMe campaign, it urged its followers to tweet selfies, then, it playfully mocked them with its own product.
9. Taco Bell
This is a Mexican fast-food chain that has some of the funniest responses to its followers on Twitter, and even other people tweeting about tacos. The brand commends consumers for eating from their food chain. The brand is known for using humor in all its marketing and advertising campaigns. It uses clever photos, witty one-liners, and responses to light-hearted criticism. It does not seem to let any of their current or former customers get away with anything.
This brand managed to rank among the top widely accepted list of social media stars when it tweeted “round the world” during the 2013 Super Bowl. It managed to effectively and very quickly make fun of the power outage that delayed the game for 35 minutes. The brand uses its tweeter feed to publish creative and original content.
This brand is one of the few frozen pizza companies that understand what they are doing on twitter. Its feed is a source of daily entertainment. It is always ready with jokes when major pop culture events come around.
This is a British supermarket giant that maintains a very active presence on Twitter. Its social media team mostly uses the feed to gamely pacify unsatisfied customers. It is also popular for using a lot of silly jokes and, sometimes it will just surprise everyone with brilliant streams of puns that entertain the whole internet.
This is a soap brand that has managed to add some interest by providing a lot of unsolicited life advice and, best of all, lots of quippy one-liners directed toward its followers.
14. Hot Pockets
This brand maintains a very light, playful tone, which works well because the brand is often associated with comedy. It’s kind of sass is unique because it flirts with followers and it layers tweets with sexual overtones.
This is an airline brand. Just like other airline brands, it receives a large number of complaints. Delta has distinguished itself by being able to keep its Twitter feed fun and entertaining for its followers while remaining faithful to the brand.
This brand is committed to delivering amazing stories and experiences. It offers a wide range of products that include medical aid administration, life insurance, credit cards and investments, underpinned with vitality and results. It showcases stories about Science, History, Geography, cute animals, and Engineering that are artistically sassy.
This is a full-service travel site that makes bookings for its customers. It is missing some convenient features that top-rated service providers have. It applies tricks to secure the best hotel for their clients. It had started a playful duel with competitor site Priceline way back in 2012. Orbitz eventually ended the battle with proof that the company’s spokesman, Walt, was game for anything and so was the company’s social media team.
This is a traditional but popular confection in many parts of the United States. It is a product of Chattanooga Bakery, Inc. in Chattanooga, Tennessee. It consists of two round graham cracker cookies, with marshmallow filling in the center, dipped in a flavored coating. The vintage snack cake got attention on twitter because of its quirky insights. It launched a twitter beef “Lol ok” with hostess snacks that were claimed to be the official snack cake of the eclipse. Other instances in which the brand rocked the market with fun include the time it was on a mission to find the perfect woman when it took a stance on human anatomy when it almost locked itself out of its account among several other instances.
This is the Hamburger Helper brand. It is a product of General Mills sold as a part of the Betty Crocker brand. The brand prefers to get into the social media platforms by savagely burning people back when they try to be funny about the quick and easy meal brand. They had posted: “And this makes you husband material?” The brand actually tells it as it is. It helps followers to face very vital conflicts within their families and their kitchens. Another post was: “Check your birth certificate.” The fun influenced many potential customers to have a positive attitude for the brand.
20. Tesco Mobile
This is a mobile phone provider in the United Kingdom. Customers have been complaining about its cellular coverage. It responds to the complaints with hilarious and fiery comments that can be mocking to you. This is a strategy they are using to gain market share. The brand’s idea is to show that they are serious about being a real competitor in the market. The funny tweets often use the hashtag #nojoke.
Apparently, the new trend for business brands is to use humor on social media to secure the most market attention. Some of the world-class brands have reaped benefits from this approach. Twitter and Facebook are the most commonly used social media. People love entertainment. This is one of the top five reasons why people follow particular brands or individuals on social media.